Dubai welcomes first Hello Kitty beauty spa
19/06/2012 - Dubai Lifestyle News
Posted by Bob Brunskill
Famed for being a city of superlatives, it is no surprise when new projects in the city of Dubai take themes to the extreme in order to delight, surprise and make the headlines.One venue has done just that, as the Daily Mail reports the first Hello Kitty beauty spa has opened in Jumeirah town centre in the emirate.This pampering palace will attract admirers of the famous cartoon cat from around the world, as the iconic character is famous for having a loyal and committed fan base who are known for buying up the company's branded merchandise, which ranges from everything to pencil cases to car seats, for their collections.The Hello Kitty spa offers exactly the kind of sweet treatments enthusiasts would expect from the kitsch Japanese label, with the venue offering a range of Kitty-cures - which are the beauty parlour's version of a manicure.Its website claims it is not just a spa but a "destination that defines posh pampering - we're all about sugar, spice and everything incredibly nice" - a mantra that is bound to please the staunchest fans of the brand.Managers hope their business will attract young and older fans, as it offers age-graded treatments both for princesses and queens, ensuring teenagers and adults can indulge.Despite being a Japanese creation, Hello Kitty's spa is distinctly Parisian in theme, with its delicate pink and peach colour scheme accented by vintage-look furnishings and light fixtures.All the treatment rooms have pink interiors and feature Kitty White - the name of the face of the iconic Hello Kitty cat created by Yuko Shimizu.Fans can ensure they leave with a piece of Hello Kitty too, as they can have the familiar feline painted onto their nails in one of the manicure treatments available on the spa's extensive pamper menu.Hello Kitty already offers branded nail polish and make-up targeted at children, while it lately collaborated with Mac cosmetics to appeal to mature consumers.
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