The First Group's debut project, The Diamond at Dubai Sports City, sold out within an extremely short time frame. This success paved the way for a wider portfolio which has continued to go from strength-to-strength. Three subsequent off-plan projects at Dubai Sports City have also proved a huge draw for investors, with The Matrix, The Bridge and The Spirit selling out within just a few weeks. The First Group's prestigious hotel apartment development, Metro Central, is also attracting keen interest and The First Group anticipates healthy sales from this foray into the serviced hotel apartments market.
In addition to these Dubai-based accomplishments, The First Group has expanded its development base into the northern reaches of the UAE. Ras Al Khaimah is the location of two luxury developments, Yasmin and The Orchid. This lesser-known Emirate have benefited from the unprecedented growth in the region's property sector with many investors having already enjoyed excellent returns.